The Academy
AI for Non-Technical Minds.
Foundation understanding of AI, built for the operational leaders who run customer experience, with no technical background needed.
About the course
The start of a bigger journey
We see foundation understanding of AI as essential for today’s operational leaders. This course expands that understanding — clearly, practically and without jargon — so you can lead AI on the customer-experience floor with confidence.
The Academy is part of the Brainfood Consulting services and is hosted on our training platform. Your team can start straight away, on its own or as part of a wider programme with a Readiness Plan, workshops and consultancy.
What makes it land
Complex AI, made genuinely easy to grasp
Relatable analogies
Big ideas explained simply — from a child-learning comparison to a detective concept for natural language processing.
Issue / risk / action
Key challenges broken into a clear issue, the risk it creates, and the action to take.
Built for the CX floor
A breakdown of contact-centre roles and the specific benefits AI brings to each.
A double act
Two presenters keeping it engaging and balanced throughout.
Time to reflect
Built-in pauses give you space to absorb and apply each idea.
All the bases
History of AI and GenAI, learning models, ethics — and the questions to ask vendors.
★★★★★
I particularly liked the child-learning comparison and the detective concept for explaining NLP — really easy to comprehend. I liked the issue/risk/action format, the breakdown of contact-centre roles and benefits, and the balance of two presenters.
Megan Jones
Editor — Call Centre Helper
Good to know
Formats and options
Yes — get in touch via the contact page and we’ll sort out group pricing.
Yes. We combine the online course with live sessions depending on your needs.
Yes — a popular option with vendors and channel partners, including facilitator training and direct engagement by Martin and Brian.