The Academy
AI for Non-Technical Minds.
Foundation understanding of AI, built for the operational leaders who run customer experience — no technical background needed.
About the course
The start of a bigger journey
We see foundation understanding of AI as essential for today’s operational leaders. This course expands that understanding — clearly, practically and without jargon — so you can lead AI on the customer-experience floor with confidence.
What makes it land
Complex AI, made genuinely easy to grasp
Relatable analogies
Big ideas explained simply — from a child-learning comparison to a detective concept for natural language processing.
Issue / risk / action
Key challenges broken into a clear issue, the risk it creates, and the action to take.
Built for the CX floor
A breakdown of contact-centre roles and the specific benefits AI brings to each.
A double act
Two presenters keeping it engaging and balanced throughout.
Time to reflect
Built-in pauses give you space to absorb and apply each idea.
All the bases
History of AI and GenAI, learning models, ethics — and the questions to ask vendors.
★★★★★
I particularly liked the child-learning comparison and the detective concept for explaining NLP — really easy to comprehend. I liked the issue/risk/action format, the breakdown of contact-centre roles and benefits, and the balance of two presenters.
Megan Jones
Editor — Call Centre Helper
Good to know
Formats and options
Yes — get in touch via the contact page and we’ll sort out group pricing.
Yes. We combine the online course with live sessions depending on your needs.
Yes — a popular option with vendors and channel partners, including facilitator training and direct engagement by Martin and Brian.